The primary purpose of type is not just to be readable, but also to convey information that is to be remembered. Surprisingly, readability might not always lead to the best information retention. Whatever font or fonts you choose to get your message out, make sure you choose one that balances readability with personality. Here are a couple of free fonts we think are pretty cool! Read More
Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
If you struggle to define your brand, you can bet your potential and current customers will too.Your brand is the essence of your business. Whether you are considering a new or refreshed image, your business brand is a unique recipe that will include a number of ingredients. How does your business look? How does it make the consumer feel? Read More
Good branding requires attention to detail and consistency. Your visual branding is just a piece of the overall brand experience for a consumer. Typography plays a crucial role in the delivery of your brand identity. However, typography choice isn’t important just for your logo. Read More
Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are organised into highly regular formal types similar to cursive writing and looser, more casual scripts. Typical characteristics of script type are connected or nearly connected flowing letterforms and slanted, rounded characters.