Category

Business

email-mobile-friendly-tips

8 tips to make your email mobile friendly

By | Branding, Business, Technology, Tips | No Comments

Little did we realise ten years ago the impact mobile phones would have on communication today. Mobile email was barely a blip on our radars back then. According to Litmus, 55% of emails today are opened on a mobile device. That number is up 500% from 2010. Phones today are used are used for taking pictures, posting status updates, browsing the internet as well as viewing and reacting to emails. It is as if you have constant access to a computer and it fits in your pocket. Read More

determination

How do you rate your determination? Take this quiz to see

By | Business, Motivation | No Comments

“The difference between the impossible and the possible lies in a person’s determination.”
Tommy Lasorda

Business success is created by those who not only correctly spot the opportunity, but then are able to successfully manage it. See a gap in the market, take the risk on your idea, test the market, establish the brand. Do you have the determination to successfully start it, manage it and grow it? Determination pushes you to take on challenges and achieve. It comes from your inner strength and courage and is required to break your conditioned thinking. Read More

persuasion

The art of persuasion

By | Business, Marketing, Motivation | No Comments

When you start a business, your success depends on your ability to get others to take action. Every day you are negotiating to turn prospects into paying clients and to motivate people to do things for you. Influence and persuasion is not just for leaders. It is an essential skill required to strengthen your path to success. Read More

brave

5 Brave Actions to Grow Your Business

By | Business, Motivation, Planning, Tips | No Comments

Running your own business is one big scary adventure. You are generally out of your comfort zone with choices and challenges to deal with. It takes creative courage to make both the small and big decisions and leap into the unknown. You have to look at setbacks and failures as part of the learning process. They are testing your commitment, enthusiasm, endurance and how much you want it. Read More

price-based-on-value

Setting your price based on value

By | Business, Marketing, Planning | No Comments

Perception is the way in which something is regarded, understood, or interpreted.

The right price will attract your target customers and ensure you are making a profit. This is one of the most challenging skills you have to learn on your startup or small business journey. Under-pricing prevents you from realising your true profit potential whereas over-pricing might cause you to lose customers. Value-based pricing looks at the price from the customer’s point of view. What would a satisfied customer be prepared to pay? Read More