25 tips to help you use Twitter effectively

By Business, Marketing, Social mediaNo Comments

Twitters’ mission – To give everyone the power to create and share ideas and information instantly, without barriers.

For any social media, platform, it is best to understand what is it for and how it can best be used to benefit your business. With around 316 million active users across the globe*, Twitter is a social network that no business can afford to ignore. Twitter is a communications gateway that asks the question: “What’s happening?” Read More

Define your point of difference

By Business, Marketing, PlanningNo Comments

What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.

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Unleash your creativity

By Business, Motivation, PlanningNo Comments

Creative people are inventors. They invent problems and they invent solutions. All people are creative to various extents. It’s just that some people act on their ideas and others ignore them. Creativity is an important characteristic to foster. Fostering creative thinking means you will be more likely to seek out opportunities, see problems and come up with new ideas and solutions. Read More