“Values are like fingerprints. Nobody’s are the same, but you leave ’em all over everything you do.”
Elvis Presley
Values are beliefs that guide and direct your choices and support your vision. They are the things that you believe are important in the way you live and work. Your values define who you are. Read More
Tagline, strap line, slogan, key message – what ever you call it, the idea is to offer a very clear and unique message in just a few words. This is an opportunity to effectively communicate and strengthen your brand message. While logos are visual representations of a brand, taglines are audible version of the same message. Read More
No circumstances will be the same for any two businesses. The combination of your product or service offering, the area where you attract customers, your skills and experience and what else is happening/popular/available at the time are all contributing factors that help to determine the success of your business. Read More
Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More
Twitters’ mission – To give everyone the power to create and share ideas and information instantly, without barriers.
For any social media, platform, it is best to understand what is it for and how it can best be used to benefit your business. With around 316 million active users across the globe*, Twitter is a social network that no business can afford to ignore. Twitter is a communications gateway that asks the question: “What’s happening?” Read More
What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.
Creative people are inventors. They invent problems and they invent solutions. All people are creative to various extents. It’s just that some people act on their ideas and others ignore them. Creativity is an important characteristic to foster. Fostering creative thinking means you will be more likely to seek out opportunities, see problems and come up with new ideas and solutions. Read More
If you think about it, the root of most frustrations in life nearly always stem from poor communication. Communication is defined as the process of understanding and sharing meaning. It is not just exchanging information. Read More
Do you find yourself saying yes when you want to be saying no? What is stopping you from saying no? Do you need to define or clarify your boundaries? Read More
We have reached a milestone! 100 blog posts. It is great to take moment to pause and reflect. Read More
