A successful business integrates professionalism into all aspects of its operations, advertising and customer relations. But what does “being professional” actually mean? Read More
If you struggle to define your brand, you can bet your potential and current customers will too.Your brand is the essence of your business. Whether you are considering a new or refreshed image, your business brand is a unique recipe that will include a number of ingredients. How does your business look? How does it make the consumer feel? Read More
Are you confused by the different colour systems? Are you wondering what’s the difference between Pantone, CMKY, RGB and web safe colours and what should you use? Here is a quick summary: Read More
Good branding requires attention to detail and consistency. Your visual branding is just a piece of the overall brand experience for a consumer. Typography plays a crucial role in the delivery of your brand identity. However, typography choice isn’t important just for your logo. Read More
Review of Melbourne Unconvention
I recently attended the Melbourne Unconvention along with 900 other entrepreneurs and business people. Hosted by The Entourage, the day was to be jam packed full of real life stories as well as advice on starting and running a business. I went along with an open mind to listen to the eight hours of keynote speakers as I am always keen to hear inspiring stories and pick up business tips. The host and MC, Richard Bell, promised in his introduction that the day would not involve any selling or sales pitch! Read More
So, what do you do? Can you tell me in 60 seconds or less? Can you define yourself professionally and present a value proposition? Have you got an elevator pitch? You could have the best product or service in the world, but it doesn’t mean anything if you can’t sell in what you have to offer. Read More
Bring your brand to life
“Growth is never by mere chance; it is the result of forces working together.” James Cash Penney
Your brand is who you are and, more importantly, who customers think you are. It is not just a logo or a tag line. Brand equity describes the value of having a well-known brand name. It is the commercial value that comes from consumer perception of the brand name of a particular product or service. Brand equity is made up of four key influencing factors: brand loyalty, brand awareness, brand association and perceived quality. Read More
Blogging is a powerful strategy for your business that can help establish your reputation, build authority in your industry and connect with your customers. Successful blogging takes work. Make sure you establish goals, clarify your audience and create a plan before you start publishing so your time is not wasted. Read More
When you make the choice to run your own business over paid employment, work doesn’t come in nice 9 to 5 chunks. There are days when you might be run off your feet and you have plenty to do. There are also days when you seem to be twiddling your thumbs and you wonder if the phone will ring, bringing you new business. These quiet moments are the perfect opportunity to work on your business. One job on the list is to review your marketing plan and consider what you can do to get that phone ringing more. If you are a bit stuck, here is a list of ideas for how you could be marketing yourself: Read More