The primary purpose of type is not just to be readable, but also to convey information that is to be remembered. Surprisingly, readability might not always lead to the best information retention. Whatever font or fonts you choose to get your message out, make sure you choose one that balances readability with personality. Here are a couple of free fonts we think are pretty cool! Read More
Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
If you struggle to define your brand, you can bet your potential and current customers will too.Your brand is the essence of your business. Whether you are considering a new or refreshed image, your business brand is a unique recipe that will include a number of ingredients. How does your business look? How does it make the consumer feel? Read More
Good branding requires attention to detail and consistency. Your visual branding is just a piece of the overall brand experience for a consumer. Typography plays a crucial role in the delivery of your brand identity. However, typography choice isn’t important just for your logo. Read More
Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are organised into highly regular formal types similar to cursive writing and looser, more casual scripts. Typical characteristics of script type are connected or nearly connected flowing letterforms and slanted, rounded characters.
Words are everywhere, which means we’re surrounded by typographical choices almost all the time. When browsing the internet, you come across a great typestyle and wonder what it is. It would be perfect for a design job you are doing. Well no need to wonder as there are some great tools that can help solve this problem with just a few clicks. Read More
Download and add new fonts to your computer by following these few steps
You can easily find and install new fonts on your computer with just a few clicks. There are many free typestyles available online on sites such as Font Squirrel, DaFont, 1001 Free Fonts and FFonts. You can also browse the range of hundreds of Open Source fonts at Google fonts that are free for use for print and web designs. However, don’t get too carried away with your use of fonts. Remember your reader will get frustrated if they can’t read your words. Also read the license carefully. Many free fonts are licensed for personal use only and don’t include commercial use.
If you have never downloaded a font file before, here are the basic steps.
There are many different types of image files. Are you overwhelmed when selecting the right one for a job or do you just disregard the file extension (.jpg, .gif, .bmp etc) and hope for the best? What is the different and when is each one appropriate. Understanding different types of image is especially useful when it comes to your logo files. Whether you are working with a designer sending artwork to print or uploading a picture to a blog post, keep our list of definitions handy so you can be confident when discussing, requesting or selecting your images. Read More