Images add value to your content whether it is a social media post, newsletter, blog article or website. From photographs to charts, graphs and infographics, the types of images you can use to complement your content and connect with your reader are numerous. Read More
Passwords are designed to keep data secret. We have passwords to let us in to our online accounts for so many things including banking, social media, online tools and emails. Like the lock on your front door, they protect your digital security. If your password is captured, guessed or stolen, someone could impersonate you online, steal money from your online bank account, send emails in your name or change files on your computer – to name just a few of the possible outcomes. Read More
Planning, writing and managing for your website and social media channels is an ongoing task. Consistently adding new material is one way to help ensure online success for your business. You are building an audience. No matter what tool you choose, you need to select something that will set you up for success. A content marketing editorial calendar gives you a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It is a strategic marketing tool. Read More
Little did we realise ten years ago the impact mobile phones would have on communication today. Mobile email was barely a blip on our radars back then. According to Litmus, 55% of emails today are opened on a mobile device. That number is up 500% from 2010. Phones today are used are used for taking pictures, posting status updates, browsing the internet as well as viewing and reacting to emails. It is as if you have constant access to a computer and it fits in your pocket. Read More
Are you wasting your emotional energy wishing for things to change but in the mean time you are doing nothing about it. Nothing is going to change unless you do something about it. Read More
Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More
Twitters’ mission – To give everyone the power to create and share ideas and information instantly, without barriers.
For any social media, platform, it is best to understand what is it for and how it can best be used to benefit your business. With around 316 million active users across the globe*, Twitter is a social network that no business can afford to ignore. Twitter is a communications gateway that asks the question: “What’s happening?” Read More
We have reached a milestone! 100 blog posts. It is great to take moment to pause and reflect. Read More
To send or not to send? It is about now you might be tossing up questions regarding sending Christmas cards from your business. Why do you send them? Is it worth the time and money? Who should you send them to? What should you write? Read More
