Planning, writing and managing for your website and social media channels is an ongoing task. Consistently adding new material is one way to help ensure online success for your business. You are building an audience. No matter what tool you choose, you need to select something that will set you up for success. A content marketing editorial calendar gives you a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It is a strategic marketing tool. Read More
Perception is the way in which something is regarded, understood, or interpreted.
The right price will attract your target customers and ensure you are making a profit. This is one of the most challenging skills you have to learn on your startup or small business journey. Under-pricing prevents you from realising your true profit potential whereas over-pricing might cause you to lose customers. Value-based pricing looks at the price from the customer’s point of view. What would a satisfied customer be prepared to pay? Read More
Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More