Have you got a fabulous business or business idea? Something that people need, with unique benefits and a great list of meaningful features? Great! You need to get out there and spread the word about your great products or services to the right people to build and grow your customer base. Read More
Do you think consideration of branding is only important if you are a big company? It doesn’t matter how big or small your business is, you are already operating with a brand so you must give it some thought. Your branding began the moment your business started, however, like many small businesses, it may not have been an intentional launch. Some businesses start and continue operating without any deliberate thought to their brand. However, as it is a reflection of everything you do, some careful consideration will serve you well. Read More
A positive attitude makes it easier for you to recognise new opportunities, conceive new ideas, focus on goals and see things from a different point of view. This in turn increases your chances of achieving success. By taking a few simple steps to adopt a more optimistic and positive attitude, you can appreciate both immediate and long term benefits. Read More
The service your business offers can be compared with others based on its features and benefits, however the differences are not always so obvious to potential customers. By highlighting features and benefits in marketing efforts, you will increase the chance of sales and profits. Read More
Content marketing is a strategic process of producing, curating and sharing structured, relevant content of value to attract, retain and grow a clearly defined audience.
Do you tend to guard innovation or do you want to share and exchange ideas, even with potential rivals? Do you believe risk is to be avoided or that it is the catalyst for innovation and creation? Are you driven by an innate need to create, build and grow? Entrepreneurial thinking is a way of approaching challenges and opportunities. It’s about the way you work and make decisions. Read More
Perception is the way in which something is regarded, understood, or interpreted.
The right price will attract your target customers and ensure you are making a profit. This is one of the most challenging skills you have to learn on your startup or small business journey. Under-pricing prevents you from realising your true profit potential whereas over-pricing might cause you to lose customers. Value-based pricing looks at the price from the customer’s point of view. What would a satisfied customer be prepared to pay? Read More
Tagline, strap line, slogan, key message – what ever you call it, the idea is to offer a very clear and unique message in just a few words. This is an opportunity to effectively communicate and strengthen your brand message. While logos are visual representations of a brand, taglines are audible version of the same message. Read More
No circumstances will be the same for any two businesses. The combination of your product or service offering, the area where you attract customers, your skills and experience and what else is happening/popular/available at the time are all contributing factors that help to determine the success of your business. Read More
Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More
