Everything communicates something

Image credit: David Bell

A picture is worth a thousand words

Pictures and photos can connect us to a story. They have the power to evoke an emotional response. Never underestimate the importance of a picture, especially when the intent of the image is to call someone to action. That emotion can be transferred into positive feelings about a product, service or brand.

With photography, depending on how the subject is lit, the image is composed, and the focus, a picture can compel someone to pull out their credit card no matter the price. We often trust photos in a way we don’t trust words. We see it and we often want to believe it. A juicy, fat hamburger, a fashion model’s perfect skin, a beautiful holiday resort.

Keep this in mind when next posting on your social media. Social media provides an easy opportunity to be visual. Grab attention with a good image. I have included some information below to assist with image sizes on Facebook. Remember to bookmark this infographic so it is easy to refer to next time you are posting.


Caroline Siassios

About Caroline Siassios

Leave a Reply