So much of our business is conducted online with email still being the main mode of communication. It is important to remember that as for all your communication, including social media, face-to-face, text, phone as well as your marketing efforts, maintaining consistency to your brand and as well as an ensuring an appropriate level of professionalism is vital when communicating via email. Read More
Habits go hand in hand with success. But, where good habits propel you forward, bad habits hold you. A habit is a routine that helps you simplify your life. Here are three bad habits that are easy to slip into and some suggestions for how to get over them. Read More
Values are a compass by which you can set your course in making key business decisions.
The brand values are what the customers see and feel during their contact with your business. Read More
Security should always be a high concern for your website, but do you need an SSL certificate? Many people wonder if the information that they’re sending through the web is actually secure and with the increasing amount of online data transferred and purchases made, it Is wise to understand some of the things to look for both as a consumer and as a business. Read More
Champions know there are no shortcuts to the top. They climb the mountain one step at a time. They have no use for helicopters! – Judi Adler
Are you feeling overwhelmed? Are you not exactly sure how or where to start? It is usually seen and understood that the most difficult of challenges are faced when one is starting a new business. However, that is not the case. Starting up a business is definitely a task that requires a whole lot of courage, but it is also difficult to grow a business. Read More
The primary purpose of type is not just to be readable, but also to convey information that is to be remembered. Surprisingly, readability might not always lead to the best information retention. Whatever font or fonts you choose to get your message out, make sure you choose one that balances readability with personality. Here are a couple of free fonts we think are pretty cool! Read More
GoDaddy officially launched in Australia yesterday with a strong move to educate and assist small businesses to get a presence online. As a satisfied customer, I was there to share the story of my online journey and experience with GoDaddy. Read More
Life is busy. Tomorrow always brings more to do. When I ask people how things are going, the answer I generally get is that they are busy. This is really no surprise as everyone has to be doing something every minute of every day but what are we doing with our time? Read More
Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
