If you struggle to define your brand, you can bet your potential and current customers will too.Your brand is the essence of your business. Whether you are considering a new or refreshed image, your business brand is a unique recipe that will include a number of ingredients. How does your business look? How does it make the consumer feel? Read More
“Always give people more than what they expect to get.” ~ Nelson Boswell
Do you WOW your customers? Providing a high and consistent quality of service is one of the key ingredients to business success. Time is money but what price do you place on good customer service? Your business can’t survive without a steady stream of satisfied customers that remain loyal to you and recommend you to others. Read More
If you are running your own business, you could be juggling a diverse range of tasks at any time of the day involving customers, record keeping, suppliers, production and marketing. The ability to locate your files and data is essential for anyone who uses a computer. On a typical day, you can deal with many different files. You may refer to and edit old ones as well as create and store new ones. What are the rules for creating and storing up your files? How do you keep your files safe? Here are a few questions to ask yourself as well as some tips to assist with better file management. Read More
Are you confused by the different colour systems? Are you wondering what’s the difference between Pantone, CMKY, RGB and web safe colours and what should you use? Here is a quick summary: Read More
Do you feel you need a lift in your spirits? Are you searching for a small burst of inspiration? A great quote can condense a large web of emotions and values into a few words or sentences and have the power to inspire as well as remind us of what we are and what we can be by resonating with our values and beliefs. Quotes help us to see the light at the end of the tunnel, giving us that extra burst of hope and courage to persevere. Read More
Good branding requires attention to detail and consistency. Your visual branding is just a piece of the overall brand experience for a consumer. Typography plays a crucial role in the delivery of your brand identity. However, typography choice isn’t important just for your logo. Read More
I think one key part of doing more with less is to be more strategic, to realize what the objectives you’re truly trying to accomplish are and then to drive with greater focus towards those objectives. – Risa Lavizzo-Mourey
Small business owners are constantly juggling many balls – marketing, book keeping, sales and administration to name a few. While doing this, they are also performing under pressure – having to attract new customers, scale with growth, tackle operational challenges etc. Juggling is made easier by organisation. How do you rate your organisational skills? How well are you using what you have available? Can you see LESS as an opportunity to be creative rather than an excuse to avoid a challenge? Read More
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“It’s not about ideas. It’s about making ideas happen.” Scott Belsky
Do you have an amazing idea? Was it a brilliant ’light bulb’ moment or a concept that you have been brewing for some time? Starting a business is an exciting time but one that should be well planned. Even if you don’t need much money to get started, you will still be investing time and energy so starting off on the right foot is essential. Here are six areas to consider when setting up your business: Read More
It is easy to get caught up in work during the day and forget to take a break…even just a little break. There seems so much to do and deadlines to meet so you keep working. However, your concentration and health will be better if you make time for breaks. Here are a few activities to break up your work day and help you be more productive and less stressed. Read More
There is something about a new year that makes setting resolutions almost impossible to resist. A new year represents a fresh start. It is the anticipation of something new, change and growth. A new year brings with it a chance to break from the regular routines of life, allowing you time to pause and reflect on what was good and bad in the year that has past. Read More
