Category

Marketing

Grow your web traffic – 10 tips to optimise your site

By | Marketing, Website design | No Comments

Your clients are searching online – can they find you? A key component of any small business’ marketing strategy is to effectively position its brand in search engine results. There are simple and effective ways to boost visibility for your business in search results. Your website is your most important and valuable online asset, so ensuring that it is properly optimised to appear high within search results is key. Read More

Setting your price based on value

By | Business, Marketing, Planning | No Comments

Perception is the way in which something is regarded, understood, or interpreted.

The right price will attract your target customers and ensure you are making a profit. This is one of the most challenging skills you have to learn on your startup or small business journey. Under-pricing prevents you from realising your true profit potential whereas over-pricing might cause you to lose customers. Value-based pricing looks at the price from the customer’s point of view. What would a satisfied customer be prepared to pay? Read More

Get return on your marketing dollars by creating a buyer persona

By | Business, Marketing, Planning | One Comment

Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More

25 tips to help you use Twitter effectively

By | Business, Marketing, Social media | No Comments

Twitters’ mission – To give everyone the power to create and share ideas and information instantly, without barriers.

For any social media, platform, it is best to understand what is it for and how it can best be used to benefit your business. With around 316 million active users across the globe*, Twitter is a social network that no business can afford to ignore. Twitter is a communications gateway that asks the question: “What’s happening?” Read More