Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More
When you start a business, your success depends on your ability to get others to take action. Every day you are negotiating to turn prospects into paying clients and to motivate people to do things for you. Influence and persuasion is not just for leaders. It is an essential skill required to strengthen your path to success. Read More
Perception is the way in which something is regarded, understood, or interpreted.
The right price will attract your target customers and ensure you are making a profit. This is one of the most challenging skills you have to learn on your startup or small business journey. Under-pricing prevents you from realising your true profit potential whereas over-pricing might cause you to lose customers. Value-based pricing looks at the price from the customer’s point of view. What would a satisfied customer be prepared to pay? Read More
Nothing beats face-to-face communication for making valuable business connections. You shake hands, look the person in the face, exchange word and have the opportunity to observe and gauge their responses and body language. A quick exchange of business cards will help to enable this connection to continue long after you meet. Read More
What is strategy? Everyone says you should have to have one, but what is it? Strategy is all about choices. You are choosing to do some things and not others so that you succeed at moving towards what you want. The idea is to make the right choices to increase your chances of having a winning strategy. Read More
Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More
Twitters’ mission – To give everyone the power to create and share ideas and information instantly, without barriers.
For any social media, platform, it is best to understand what is it for and how it can best be used to benefit your business. With around 316 million active users across the globe*, Twitter is a social network that no business can afford to ignore. Twitter is a communications gateway that asks the question: “What’s happening?” Read More
What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.