Category

Marketing

persuasion

The art of persuasion

By | Business, Marketing, Motivation | No Comments

When you start a business, your success depends on your ability to get others to take action. Every day you are negotiating to turn prospects into paying clients and to motivate people to do things for you. Influence and persuasion is not just for leaders. It is an essential skill required to strengthen your path to success. Read More

price-based-on-value

Setting your price based on value

By | Business, Marketing, Planning | No Comments

Perception is the way in which something is regarded, understood, or interpreted.

The right price will attract your target customers and ensure you are making a profit. This is one of the most challenging skills you have to learn on your startup or small business journey. Under-pricing prevents you from realising your true profit potential whereas over-pricing might cause you to lose customers. Value-based pricing looks at the price from the customer’s point of view. What would a satisfied customer be prepared to pay? Read More

return_on_marketing_dollars

Get return on your marketing dollars by creating a buyer persona

By | Business, Marketing, Planning | One Comment

Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More

twitter_1

25 tips to help you use Twitter effectively

By | Business, Marketing, Social media | No Comments

Twitters’ mission – To give everyone the power to create and share ideas and information instantly, without barriers.

For any social media, platform, it is best to understand what is it for and how it can best be used to benefit your business. With around 316 million active users across the globe*, Twitter is a social network that no business can afford to ignore. Twitter is a communications gateway that asks the question: “What’s happening?” Read More

point_of_difference

Define your point of difference

By | Business, Marketing, Planning | No Comments

What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.

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