Category

Marketing

blank_cards

Have you been caught out?

By | Business, Design, Marketing | No Comments

What message are you sending with your business card? What message does it send if you don’t have one?

Technology has streamlined communication and the ability to connect with clients and businesses. I am often asked if business cards are still relevant today or are they becoming a thing of the past. They are still very relevant today and a vital part of doing business so don’t be caught without yours. Although your first contact with clients may be via email or phone, I believe you shouldn’t go anywhere without your cards. A business card is a miniature advertisement of your brand. Anyone who receives one will have a reminder of your business. You may be very well connected with lots of online social media accounts, but if you turn up to a networking event or a meeting with a client or potential investor, you need to have something to leave behind a reminder of you so you can stay connected. Read More

road_map_black_mouse_design

Have you got a marketing plan?

By | Business, Marketing, Planning | No Comments

“All you need is the plan, the road map, and the courage to press on to your destination” Earl Nightingale

Without a marketing plan, any time and money spent on marketing will be making stabs in the dark at drumming up business. For a truly effective marketing strategy, you must evaluate your business and its target audience then create a plan of action and follow through with it. This is something every business, no matter how big or small, needs to have in place. After all, you can’t expect business to just fall in your lap! Read More

David Bell - Landscape Photo

Everything communicates something

By | Business, Design, Marketing, Social media | No Comments

Image credit: David Bell

A picture is worth a thousand words

Pictures and photos can connect us to a story. They have the power to evoke an emotional response. Never underestimate the importance of a picture, especially when the intent of the image is to call someone to action. That emotion can be transferred into positive feelings about a product, service or brand. Read More

blog_for_business

6 reasons why your business should blog

By | Business, Marketing | No Comments

What does blogging provide to small business?

Your time might be limited, but there are several reasons why putting aside a little makes a lot of sense. Blog software such as WordPress, Typepad and Blogger is easy to use. Blogging is a low-cost method for web presence. For small businesses with small marketing budgets and little or no understanding of how to create a website and coding such as html, blogging is an inexpensive way to maintain an up-to-date presence on the Internet. Read More