What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.
Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
How often do you smile in a day? Do you smile when you meet new people? Smiles don’t cost a thing, but they add significant value to everyone involved. Things don’t always go as planned but being pessimistic will take a toll on your mental state. Research has shown that if you smile, your mood actually improves. Here are 8 reasons why smiling is good for you, your health and your business. Read More
If you struggle to define your brand, you can bet your potential and current customers will too.Your brand is the essence of your business. Whether you are considering a new or refreshed image, your business brand is a unique recipe that will include a number of ingredients. How does your business look? How does it make the consumer feel? Read More
As 2014 draws to a close, I am energised by the thought of a new year just around the corner. A new year brings with it challenges and opportunities. It also provides a moment to pause and reflect on what worked well in the year that has past and make plans for what need to be improved or changed in the year ahead. The end of the year is a special time for two reasons. I look forward to spending time with my family and friends. I also enjoy having the time to reflect on lessons learned, successes and mistakes made and plan what I will change moving forward. Read More