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marketing Archives - Page 2 of 3 - Black Mouse Design

return_on_marketing_dollars

Get return on your marketing dollars by creating a buyer persona

By | Business, Marketing, Planning | One Comment

Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More

twitter_1

25 tips to help you use Twitter effectively

By | Business, Marketing, Social media | No Comments

Twitters’ mission – To give everyone the power to create and share ideas and information instantly, without barriers.

For any social media, platform, it is best to understand what is it for and how it can best be used to benefit your business. With around 316 million active users across the globe*, Twitter is a social network that no business can afford to ignore. Twitter is a communications gateway that asks the question: “What’s happening?” Read More

smile

8 great reasons to smile more

By | Business, Marketing, Motivation | No Comments

How often do you smile in a day? Do you smile when you meet new people? Smiles don’t cost a thing, but they add significant value to everyone involved. Things don’t always go as planned but being pessimistic will take a toll on your mental state. Research has shown that if you smile, your mood actually improves. Here are 8 reasons why smiling is good for you, your health and your business. Read More

wrap_up

End of year wrap up

By | Business, Marketing, Planning | No Comments

As 2014 draws to a close, I am energised by the thought of a new year just around the corner. A new year brings with it challenges and opportunities. It also provides a moment to pause and reflect on what worked well in the year that has past and make plans for what need to be improved or changed in the year ahead. The end of the year is a special time for two reasons. I look forward to spending time with my family and friends. I also enjoy having the time to reflect on lessons learned, successes and mistakes made and plan what I will change moving forward. Read More