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marketing Archives - Page 3 of 3 - Black Mouse Design

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So you want to start a business

By | Business, Planning | No Comments

50 questions to ask yourself before starting into a new business

Before you go any further, ask yourself why? Why do you want to start this business? People start businesses for numerous reasons. Some want to be their own boss, others want to follow their passion, many expect to get rich. Some say it is too risky, you might go into debt and there is no such thing as a work/life balance. On the other hand, being in charge of your own business means each day can be full of new challenges and opportunities and you are the master of your destiny. Can you clarify why you want to take a leap and start your own business? Asking questions is an important part of building a successful business plan.  Read More

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Who wants to be a millionaire?

By | Business, Marketing | No Comments

Review of Melbourne Unconvention

I recently attended the Melbourne Unconvention along with 900 other entrepreneurs and business people. Hosted by The Entourage, the day was to be jam packed full of real life stories as well as advice on starting and running a business. I went along with an open mind to listen to the eight hours of keynote speakers as I am always keen to hear inspiring stories and pick up business tips. The host and MC, Richard Bell, promised in his introduction that the day would not involve any selling or sales pitch! Read More

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What is your elevator pitch?

By | Marketing | No Comments

So, what do you do? Can you tell me in 60 seconds or less? Can you define yourself professionally and present a value proposition? Have you got an elevator pitch? You could have the best product or service in the world, but it doesn’t mean anything if you can’t sell in what you have to offer. Read More

Organising a successful blog

Organising a successful blog

By | Business, Marketing | No Comments

Blogging is a powerful strategy for your business that can help establish your reputation, build authority in your industry and connect with your customers. Successful blogging takes work. Make sure you establish goals, clarify your audience and create a plan before you start publishing so your time is not wasted. Read More

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Have you been caught out?

By | Business, Design, Marketing | No Comments

What message are you sending with your business card? What message does it send if you don’t have one?

Technology has streamlined communication and the ability to connect with clients and businesses. I am often asked if business cards are still relevant today or are they becoming a thing of the past. They are still very relevant today and a vital part of doing business so don’t be caught without yours. Although your first contact with clients may be via email or phone, I believe you shouldn’t go anywhere without your cards. A business card is a miniature advertisement of your brand. Anyone who receives one will have a reminder of your business. You may be very well connected with lots of online social media accounts, but if you turn up to a networking event or a meeting with a client or potential investor, you need to have something to leave behind a reminder of you so you can stay connected. Read More

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Have you got a marketing plan?

By | Business, Marketing, Planning | No Comments

“All you need is the plan, the road map, and the courage to press on to your destination” Earl Nightingale

Without a marketing plan, any time and money spent on marketing will be making stabs in the dark at drumming up business. For a truly effective marketing strategy, you must evaluate your business and its target audience then create a plan of action and follow through with it. This is something every business, no matter how big or small, needs to have in place. After all, you can’t expect business to just fall in your lap! Read More