Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
Good branding requires attention to detail and consistency. Your visual branding is just a piece of the overall brand experience for a consumer. Typography plays a crucial role in the delivery of your brand identity. However, typography choice isn’t important just for your logo. Read More
Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are organised into highly regular formal types similar to cursive writing and looser, more casual scripts. Typical characteristics of script type are connected or nearly connected flowing letterforms and slanted, rounded characters.
Words are everywhere, which means we’re surrounded by typographical choices almost all the time. When browsing the internet, you come across a great typestyle and wonder what it is. It would be perfect for a design job you are doing. Well no need to wonder as there are some great tools that can help solve this problem with just a few clicks. Read More
You don’t always need images and icons to give a design impact. The right choice and use of type can do the trick! There are many free typefaces available in every style including script, serif and san serif and hand written. Consider type carefully and make your words work for you.
Type is visible language
Typography is the design and use of typefaces as a means of communication. It is the arrangement of prefabricated elements on a page. These elements may include images, words, sentences and the space between those elements. Good typography is measured by how well it reinforces the meaning of the text. Read More