Are your words working for you?

By April 29, 2014Design, Fonts, Free stuff
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You don’t always need images and icons to give a design impact. The right choice and use of type can do the trick! There are many free typefaces available in every style including script, serif and san serif and hand written. Consider type carefully and make your words work for you.

Type is visible language

Typography is the design and use of typefaces as a means of communication. It is the arrangement of pre­fab­ri­cat­ed el­e­ments on a page. These el­e­ments may include images, words, sentences and the space between those el­e­ments. Good typography is measured by how well it reinforces the meaning of the text.

You use words to have an effect on the reader so give the typography some consideration

  • Typography can create a better first impression
  • Typography can reinforce your key points
  • Typography can extend a readers attention
  • Typography improves the effectiveness of your writing

Definitions:

Typography – the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition.

Typeface – a set of one or more fonts each composed of glyphs that share common design features.

Font – a particular size, weight and style of a typeface.

Glyph – the specific shape, design, or representation of a character 

3 great free typefaces

Here are a collection of a few typefaces we have found.

Quicksand - free download

Quicksand

Quicksand is a sans serif type family of three weights plus matching obliques and a dash version for display and headings. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility.

Quicksand - free download

Quicksand - free download

 download Quicksand

Museo - free download

Museo

Museo is a semi-serif typeface with clear, open forms and highly original details — especially the pipe-like, bent half-serifs. Museo is great for headlines but also very effective in medium-sized texts. The Museo font family has five weights (100 300 500 700 900). Three of these weights are free (300,500,700) and 2 are paid (100,900)

Museo - free download

Museo - free download

download Museo 300, Museo 500, Museo 700

Dekar - free download

Dekar

Dekar comes from Bulgaria-based independent type company FontFabric. This san-serif typeface comes in 2 weights – Light and Regular in a 162 character set, with hand-tailored kerning and tracking. It is great for both body-copy and larger headings, in web and print and Dekar’s contemporary tone ensures it’s suitable for a range of design purposes – from logo design and branding, to posters and print.

Dekar - free download

Dekar - free download

Download Dekar

 

About Caroline

Caroline is a specialist in business creation, growth and change management. Her aim is to empower start-ups and small businesses to drive growth through the development of business ideas, product and service development, strategy and system planning as well as business branding and promotion.

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