Mantra – a word or phrase that is repeated often or that expresses a particular strong belief. The value of a mantra comes when it is audible, visible or present in thought.

Mantra is a Sanskrit word that consists of two parts: the root word man, which relates to thought, and the suffix-tra, which refers to tools or instruments. The word literally means “a tool of the mind” or “instrument of thought.” The literal Chinese translation of the word mantra is “true words.” The idea is that truth has power and when you speak something true, it is thought to help bring that truth into existence in a practical way. By repeating such a statement, your mind can convince itself to accept the idea, leading to a change in behaviour.

This word origin lies in meditation practice but is now often used in a personal and business context as a guiding principle that inspires you to achieve your goals. A mantra helps you stay true to your original intentions every day. It reminds you of who you are at the core, beyond the product you sell or the services you offer. A mantra can assist to give you courage, keep you focused and motivated.

Create your mantra

Step 1 Action

Write down some action words that describe what you do and how you do it. The point here is to find words that will encourage and inspire you.

Step 2 Direction

Envision your goal. What does success look like? Create a list of words and phrases that describe this.

Step 3 Precision

Put these elements together in a short, simple sentence. Keep it simple and keep it real. It may just a singe word.

Step 4 Visualisation

Can you create a picture in your mind from these words? What do you visualise when you say your word or phrase? Visualisation helps to make words memorable.

Someone else could already write your mantra. It could be words of a song or a quote that inspires you.

Here are a few quotes and mantras from others to inspire you:

“A journey of a thousand miles begins with a single step.” – Lau Tzu

“Doing the best at this moment puts you in the best place for the next moment.” – Oprah Winfrey

“Nothing builds self-esteem and self-confidence like accomplishment.” -Thomas Carlyle

“Excellence is not a destination; it is a continuous journey that never ends.” – Brian Tracy

“The starting point of all achievement is desire.” – Napoleon Hill

“There is nothing impossible to him who will try.” – Alexander the Great

“Quality is not an act. It is a habit.” – Aristotle

“Be simple and sincere.” – Mahatma Gandhi

“When I do good, I feel good. When I do bad, I feel bad. That’s my religion.” – Abraham Lincoln

“It’s not that I’m so smart, it’s just that I stay with problems longer.” – Albert Einstein

“Winners never quit, and quitters never win.” – Vince Lombardi

“Do what you can, with what you have, where you are.” – Theodore Roosevelt

“Opportunities don’t happen, you create them.” – Chris Grosser

“Success is liking yourself, liking what you do, and liking how you do it.” – Maya Angelou

“You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.” – George Lorimer

“Success is … knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others.” – John C. Maxwell

“Nothing will work unless you do.” – Maya Angelou

“Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice.” -Wayne Dyer

“To be a champ, you have to believe in yourself when nobody else will.” – Sugar Ray Robinson

“I change my thoughts, I change my world.” – Norman Vincent Peale

“A problem is a chance for you to do your best.” – Duke Ellington

“Dare, dream, do.” – Walt Disney

“Success doesn’t come to you, you go to it.” – T. Scott McLeod

Think different – Apple

Be all that you can be

Just do it

“What good shall I do this day?” – Benjamin Franklin

“The start is what stops most people.” Don Shula

“With great power comes great responsibility.” Spider Man


My mantra is ” Little things make big things happen.”


How about you? What’s your mantra? How does it inform your thinking and your actions?


Caroline Siassios

About Caroline Siassios

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