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marketing Archives - Black Mouse Design

marketing

Why is marketing so important?

By | Marketing, Planning | No Comments

All businesses need customers. Customers learn about your business though your marketing activities. Without marketing, you may offer the best products or services in your industry, but none of your potential customers will know. The challenge here is to consistently appeal to your customers wants and needs through well organised and executed marketing. Read More

many-hats

One business, many hats – 12 key skills you need to succeed

By | Business | No Comments

As a small business owner or even a one-man-band, the fewer people you have working for you, the more “hats” you wear. Whether it’s your marketing hat, your delegation hat or your analytical hat, you need to know how to keep track of your company’s finances, look after customer service, create a marketing campaign, resolve technical issues and continue to grow your wealth. Read More

editorial-calendar

Manage your content with an editorial calendar

By | Free stuff, Marketing, Planning | No Comments

Planning, writing and managing for your website and social media channels is an ongoing task. Consistently adding new material is one way to help ensure online success for your business. You are building an audience. No matter what tool you choose, you need to select something that will set you up for success. A content marketing editorial calendar gives you a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It is a strategic marketing tool. Read More

Working from home

Working from home – tips for success

By | Business, Motivation, Planning | No Comments

Many people enjoy the benefits that come from working from home. The flexibility that you can work when and where you like is the main incentive but in order to be successful, you have to be disciplined. Some find it impossible and miss the environment of an office work space as well as the way dressing and traveling to and from a job makes them feel like they are really working. Read More