It begins with an idea. The idea leads to a vision. The vision leads to a concept. The concept leads to a name. And the name leads to an identity. From an abstract idea to a concrete visual, a brand is born.
You are excited about your new business. However, this new service or product needs an identity that is more than just a great name. You want it to have a look that will leave a lasting impression in the minds of your customers and business associates. Most people think this means they need a logo. However, there is more to a company’s brand than just a logo. Branding is in everything you present to the public. It is your business name, your tag line, the way you answer the phone, what you wear to work, your marketing material including the colour scheme, your packaging, your website… everything! And consistency is crucial. Read More