First impressions count. The name you select for your business effects the way people think about it and can improve your odds for success. Start off on the right foot with a great name. Ask yourself do you want to fit in or stand out? What do you want your name to communicate to people about your business?
Choose a name that people will remember
Is it unique? Is it available? Are there any existing trade marks, business, company or domain names which are similar to your name? Also check the availability of social media handles
- Business names – ASIC Connect
- Trade marks – Intellectual Property (IP) Australia
- Domain names – Ausregistry
Avoid confusing spelling or pronunciation – Strange or unconventional spellings, make it hard for people to remember your name and search for your business on the web. A shorter name is easier for people to remember.
Can you visualise it? Your name forms the basis of your branding. A bit of work will need to go into developing the branding but start to imagine what the name will look like in a logo, on a business card, on a shop sign.
Choose a name that tells people who your business is
The right name should evoke an idea of what your business stands for and what it does. Does it embody both the values and the distinguishing characteristics of your business? Does it reflect the personality of your business?
Consider the possibility of business growth. Make sure it can handle the possible addition of new locations, products or services in the future.
Deciding on a name is one of the first steps you take in creating a new business and a strong business identity. To do it effectively, make sure you can clarify what you offer, who your target market is and what your business values are. A great name goes hand-in-hand with knowing these things so you can create an appropriate marketing strategy. Get these ducks in a row and your business has a great chance of success.
Further reading:
- Before you start – ASIC
- Opening a café and building a brand
- Register a business name – establish the identity of your business
